Al-DEERA holding Subsidarry BPL Global Middle East Participates in the Middle East Electricity 2008 Exhibition and Conference in Dubai

Dubai City, February 10, 2008: BPL Global Middle East announced its participation in the Middle East Electricity 2008 (MEE) Exhibition and Conference that will take place in Dubai from Feb. 10--13.

BPL Global Middle East is a Joint Venture between US-based BPL Global™ Ltd., a smart grid technology company dedicated to leading the transformation of energy and information delivery, and Kuwait-based Al-Deera International Communications, part of Al-Deera Holding’s portfolio of companies,

With an expected 35 percent increase in worldwide power demand during the next 10 years, adding new generation capacity cannot happen fast enough to keep up. Demand for clean, green energy solutions, resulting from global warming and increasing public scrutiny of utility emissions, is another key factor slowing down the process to build traditional carbon-fuelled power plants. The growing gap between electric supply and demand is creating a critical reliability issue leading to an increasing frequency of blackouts. Unreliable power delivery will adversely impact growth of local economies. BPL Global ME is directly addressing these global needs for better energy efficiency and reliability with our comprehensive Power SG™ software solution.

Pascal Julienne, president executive director for BPL Global EMEA (Europe, Middle East & Africa), will give a presentation about “Efficient Power Management” on Sunday, Feb. 10 at 5 p.m. as part of the MEE seminar program. “Our Power SG™ software solution spans the electricity transmission and distribution network providing efficient power management on a global utility basis,” said Pascal Julienne. BPL Global ME will demonstrate its Power SG™ solution at booth #3A30 in Hall 3 at MEE.

“Utilities worldwide are deploying new technologies on a path toward the widely discussed vision of the “Smart Grid” – the 21st century electric power grid that is energy efficient, self-healing, robust against outages and attacks, providing high-quality, clean and reliable power, and optimizing assets and operations efficiency,” said Maha Abbas, Chief Operating Officer Al-Deera International Communications. “Now such grids will be available in the Middle East through BPL Global ME.”

Smart Grid applications include demand and load management, distribution reliability, transformer monitoring, network monitoring and management, energy theft detection, advanced metering infrastructure as well as communications.

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